Demand generation sits at the intersection of marketing strategy and pipeline creation. The best demand gen professionals are part strategist, part technologist, part analyst.
This list covers the resources that demand gen practitioners actually use. The newsletters they read on Monday morning, the communities where they pressure-test campaign ideas, and the tools that drive pipeline.
Weekly demand gen content applying the 5 BEs Framework to real B2B problems.
Leading B2B demand gen publication with news, research reports, and the B2BMX conference series.
B2B marketing predictions, trend reports, and demand gen strategy guides.
Demand generation blogs, ABM tools, and community resources for pipeline builders.
Demand gen hot takes you won't find on LinkedIn. Networking platform for demand gen professionals.
15,000+ subscriber newsletter and private community for B2B marketers, founded by Dave Gerhardt.
10,000+ member private community for GTM leaders across marketing, sales, CS, and RevOps.
Formerly 'State of Demand Gen' by Chris Walker. Weekly live show on demand gen strategy.
200+ episode podcast with the 5 BEs Framework for demand generation.
B2B marketing podcast from Exit Five founder. Interviews with top marketers on demand gen tactics.
Hundreds of episodes covering demand generation, SEO, inbound/outbound strategy, and pipeline metrics.
Frameworks, tactics, and ideas from customers and demand community members.
Three criteria. First, does this resource teach you something you can't learn from a Google search? Second, is it actively maintained and producing new content? Third, do practitioners in the role actually recommend it to peers? We don't accept payment for listings. We review and update this page quarterly.