Last updated: April 27, 2026
When you subscribe to our newsletter, we collect your email address. When you visit our site, we collect standard analytics data including pages viewed, time on site, referral source, and general geographic region. We do not collect names, phone numbers, or payment information.
Your email address is used solely to send you updates about The GTM Index, including new directory additions and content updates. Analytics data helps us understand which directories and resources are most useful so we can improve the site. We do not sell, rent, or share your personal information with third parties for marketing purposes.
We use Resend as our email delivery service. When you subscribe, your email address is stored securely by Resend to facilitate newsletter delivery. You can unsubscribe at any time using the link at the bottom of any email. For more information, see Resend's Privacy Policy.
We use Google Analytics 4 to understand how visitors interact with our site. GA4 collects anonymized data about page views, session duration, and traffic sources. Google Analytics may use cookies to distinguish unique users. For more information, see Google's Privacy Policy.
Our site uses cookies set by Google Analytics to measure site traffic and usage patterns. These are first-party cookies that do not track you across other websites. You can disable cookies through your browser settings at any time. The site will continue to function without cookies enabled.
Email addresses are retained for as long as you remain subscribed to our newsletter. Analytics data is retained according to Google Analytics' default retention settings (14 months). When you unsubscribe, your email address is removed from our active mailing list.
You have the right to access, correct, or delete your personal data at any time. You can unsubscribe from our newsletter using the link in any email. If you want your data deleted entirely, contact us and we will process your request within 30 days.
If you have questions about this privacy policy or your data, email us at hello@thegtmindex.com.